Help dealers sell their used equipment inventory and raise awareness to customers about equipment at other dealerships.
VS Networks goals were to provide an additional application on the John Deere touchscreen that would help increase the value of the system. John Deere dealers were interested in a solution to help sell used equipment more efficiently.
We interviewed store owners and talked to experts at John Deere and received invaluable insights about used equipment. We were able to spot the pain-points about selling the used equipment.
Pain Point #1
Dealers had a hard time marketing the pieces of equipment. They would usually point them to the website or call another dealership, but that became a lot of back and forth. The touchscreen offered an up-to-date list of the inventory from inside the store. The customer could easily search and send specifications about a piece of equipment they were interested in. Even if it was 250 miles away.
Pain Point #2
Dealers had no way of capturing email leads for the internal sales people. This application offered a really simple way to do that. You would have to enter an email to get information about a certain piece of equipment.
Due to time and budget, we prepared a list of questions to be sent over to power users for unmoderated testing. They would send back answers and give additional feedback. We would also interview them about their feedback with a simple phone call. Testing validated our success criteria of how easy it was to use and find a certain item. It also confirmed the value of the email addresses the dealers would be receiving.
Our goal with the architecture was to keep equipment grouped by their normal tractor categories. John Deere already has these grouped with a well-known naming convention and we followed what they did. The users were already use to the categories.
Craigslist was a big inspiration
The finished design allowed the customer to quickly and easily search for a used piece of equipment. When they found the item they could email themselves the specifications. This allowed the customer to go home and continue to compare a couple items without the pressure of being at the store. The equipment was displayed in a scrollable list, while being able to filter it with the controls at the top.
I provided coded front-end page templates, components, and a design spec to the engineering team. This included HTML and SCSS files with a custom Gulp file for minifying and converting the SCSS to CSS.
Provided an easy to use solution
We were able to launch the new app to over 1,500 dealerships and provided an additional tool to help sell more used equipment and capture email leads. Plus, our app helped sell a $250,000 combine!